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Future success will depend on improving the translation of analysis into new firms, raising more capital, cultivating entrepreneurial expertise, and constructing international networks. McKinsey’s analysis of fifty four markets around the world found that over half of all postal carriers are nicely positioned to enter the financial-services market. If postal executives can leverage their existing distribution networks to provide monetary services, their companies might turn into a more integral a part of their customers’ everyday lives and create enduring business models. Appearances seemed to matter much less to many individuals underneath lockdowns through the pandemic, which likely helped contribute to the 33 p.c drop in world gross sales that the beauty trade suffered in 2020. On the McKinsey on Consumer and Retail podcast, McKinsey consultants focus on the incipient rebound that’s occurring in the fragrance category. Beauty brands are bouncing back, with quiz-type diagnostics that help consumers discover new products in a fun method; personalized packaging; and a wider adoption of “social promoting,” which is already gaining traction in China. The $1.5 trillion global wellness market—encompassing health, health, diet, appearance, sleep, and mindfulness—is growing at 5 to 10 p.c a 12 months.

It could be in the nature of economic …