She is a bestselling writer, a world keynote speaker, and has been named considered one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. The majority of web users choose cellular options before anything, and techniques and processes ought to cater to this. Assess your customer’s journey—whether it’s retail, informational, or interactive—to determine whether or not or not it’s optimized for a mobile-first world. This is imperative as we proceed to reply to the results of the pandemic, the place many people continue to work remotely or require services to be fulfilled online. If processes can be simplified to the benefit of customers and/or the companies that serve them, then they should be. It’s a no-brainer, but it also means accepting that even if something works it may nonetheless want to change.

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