In the 20thcentury, we noticed platform business fashions in the shopping mall and auction house. Like their predecessors, these businesses have principally used brick-and-mortar areas to facilitate exchanges. But because of connected expertise, platforms can now facilitate the trade of value produced by decentralized networks of people. The result’s that today’s platform businesses are in a position facilitate exchanges at an unprecedented scale. In the old model, scale was a results of investing in and rising a business’s internal resources. But in a networked world, scale comes from cultivating an external network constructed on prime of your small business. One approach to perceive markets is by geography – if I…